BGA CORP


BGA Corp is a company on a human scale which was created at the beginning of the 21st century, when Bastien Gonzalez realized that the time had come to re-invent beauty treatments for foot.

After his first professional experience as a Chiropodist-Podiatrist working in luxury Parisian spas and beauty salons, Bastien Gonzalez set himself a new challenge when he presented a new and exclusive global concept to some of the world’s most luxurious hotels, a concept that would make the services that they were able to offer to an increasingly demanding clientele really stand out.

The first “PediSpas” introduced a new way of looking at foot care, associating the medical dimension with the benefits of beauty and well-being.

Luxury comes from uniqueness. Bastien Gonzalez drew a line between complex, expensive products and luxury products. Truly luxurious products tell a Story … and this Story is one that Bastien knows how to recount.

Bastien Gonzalez started by developing a foot cream under the label “Révérence de Bastien”, which he used to treat the most common complaints of his clients.

A cream, followed by a talc, then a nail oil … The winning trio which led to the creation of the “Pedi:Mani:Cure Studio by Bastien” (formerly known as PediSpas).

The registered head office of the company, in the suburbs of Paris, manages the 3 major poles: Operations and Development for the Studios, Administration and Commercial, and Product Development.


History

BGA Corp (an initialism for founder Bastien Gonzalez Alonso) opened it’s doors in 2002 in order to provide a structure for the specific approach developed by Bastien Gonzalez based on his professional experience as a “chiropodist-podiatrist”.

See BGA Corp history

International

BGA Corp is present in more than 15 countries and on all 5 continents. Today, BGA Corp is:

– 19 Pedi:Mani:Cure Studios, with the same number of Bastien’s Studio Manager

– A range of exclusive premium products under the label Révérence de Bastien, available in Pedi:Mani:Cure Studios and selective points of sales in Fashion capitals around the world (New York, Paris, Milan, London …)

– A range of technical products under the label BGA Insoles, launched in the Middle East and Asia

– A new range of “fashion” products, soon to be widely available in stores around the world.

Sharing our values

BGA Corp is developing a social dimension by working on the opening of professional chiropodist institutes aimed at sharing the know-how behind a quality brand.

Bastien Gonzalez wants to spread his philosophy to a wider audience in order to raise awareness of quality treatments amongst the populations of emerging countries, thereby creating employment and new career openings.


Who are we ?
Bastien Gonzalez

Bastien Gonzalez

Founder and CEO
Maeliss Thebault

Maeliss Thebault

Operations & Development Director
Lara Verbrackel

Lara Verbrackel

Bastien Gonzalez PA & Trainer

Anaelle Chêne

Junior Communication
A global network

Bastien Gonzalez gave BGA his initials: Bastien Gonzalez Alonso when he created it in 2002 in order to develop a specific approach to his chosen profession.

BGA Corp is a company that brings together 3 separate entities: BGA sarl (France), BGA FZE (Dubai) and BGA SA (South Africa). The group is made up of 3 main departments: Operations and Development, Marketing and Communication, and Product Development.

Today BGA Corp is present in 14 countries, and has a global reach. Future projects: the opening of more than 80 Pedi Mani Cure Studios, a training Institute, and development of the Foot Fetiche® brand and salons…

BGA Corp : sharing strong values

Social Development: Podiatrist Institute by Bastien Gonzalez BGAcademy :

  • School Opening: study course over 1 year to obtain a diploma, in partnership with the State
  • Spreading awareness of medical treatments specifically for feet in emerging countries (Mauritius and South Africa)
  • Creation of jobs and opportunities / careers (a new apprenticeship network)
  • Business Development: Market growth, BGAInSoles® (sports, leisure, luxury footwear)